12 years ago I was working at the #Bravo network. If you were watching an episode of #TopChef, and at the break you saw a promo for an all new episode of #ProjectRunway, I specifically scheduled that promo at that time during that show for you to see.
#NBC provided me with a lot of market research. I studied the demographics of the Top Chef audience and determined that a well-placed promo for Project Runway would bring in more viewers to their next episode. The hard work paid off! Ratings kept getting bigger and bigger! It was a fun time!
But the entire time I was working there, something was a little off. By then my parents had been running their own real estate company for about 35 years. I envied the real estate deals they did, the freedom they had of not having a boss, and the overall lifestyle they enjoyed.
I thought long and hard about how I could escape Bravo and start my own company. How would the skills I learned in the entertainment business translate in the real world? I eventually figured out that what I did at Bravo, researching viewer demographics, could also work when selling real estate.
You can't just throw a property on the market and try to sell it to everyone... large families, bachelors, senior citizens... it doesn't work that way. You have to analyze each home, determine the unique selling proposition, then market the home to the specific type of person you feel will ultimately be the buyer. That takes a lot of research and preparation... the same type of research and preparation I was doing when I was scheduling promos for Bravo.
I decided to take the plunge, join my parents' business, and sell real estate. It's been a long road with many ups and downs, and I love it. I get to live my life the way I want to, just like I planned it.
I have now taken the next step in my real estate journey. I have officially passed the test, and now have my real estate Broker license! Woo Hoo! I now have even more freedom... I can open up a brokerage and employ real estate agents under me.
With so many new listings and escrows right now, it's hard to focus on expanding. I will get there some day... can't wait to tell you about it in another 12 years!
