If you want top dollar for your home, you need to have a social media marketing strategy.
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Create a one minute version of your marketing video, and advertise it on Instagram.
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Target your ad to people “likely to move” that live within a 15 mile radius of your property (yes, you can get this detailed when advertising on Instagram and Facebook).
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Don't tell them the asking price in the ad! That way they have to contact your agent to find out the details.
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Your agent then captures the buyers contact info and can now continuously market to them until the home sells.
