A family-owned boutique agency.
Contempo Realtors was founded in 1973 by Bernardo and Maria Madariaga, a few years after emigrating to the US from Chile and Italy. Based in Burbank, they've spent decades serving the local community and its surrounding neighborhoods, closing deals for multitudes of clients.
Thirteen years ago, their son Daniel took a leadership position as the principal listing agent for the business. He's been at the helm ever since and continues his parents' legacy of personalized service to all their clients.
Daniel Madariaga, Principal
“12 years ago I was working at the Bravo network. If you were watching an episode of Top Chef, and at the break you saw a promo for an all new episode of Project Runway, I specifically scheduled that promo at that time during that show for you to see.
NBC provided me with a lot of market research. I studied the demographics of the Top Chef audience and determined that a well-placed promo for Project Runway would bring in more viewers to their next episode. The hard work paid off! Ratings kept getting bigger and bigger! It was a fun time!
But the entire time I was working there, something was a little off. By then my parents had been running their own real estate company for about 35 years. I envied the real estate deals they did, the freedom they had of not having a boss, and the overall lifestyle they enjoyed.
I thought long and hard about how I could escape Bravo and start my own company. How would the skills I learned in the entertainment business translate in the real world? I eventually figured out that what I did at Bravo, researching viewer demographics, could also work when selling real estate.
You can't just throw a property on the market and try to sell it to everyone... large families, bachelors, senior citizens... it doesn't work that way. You have to analyze each home, determine the unique selling proposition, then market the home to the specific type of person you feel will ultimately be the buyer. That takes a lot of research and preparation... the same type of research and preparation I was doing when I was scheduling promos for Bravo.
I decided to take the plunge, join my parents' business, and sell real estate. It's been a long road with many ups and downs, and I love it. I get to live my life the way I want to, just like I planned it.
I have now taken the next step in my real estate journey. I have officially passed the test, and now have my real estate Broker license! Woo Hoo! I now have even more freedom... I can open up a brokerage and employ real estate agents under me. With so many new listings and escrows right now, it's hard to focus on expanding. I will get there some day... can't wait to tell you about it in another 12 years!”
Daniel Madariaga
Written on 8/1/19
“He considers the audience for each home he deals with and creates a strategy for effectively advertising to them directly.”
Unique marketing ability and strong negotiating skills.
Daniel Madariaga brings a unique marketing approach grounded in his previous experience working for Bravo Network. Today, he applies the same rigor and story-telling needed to reach target audiences, but this time in real-estate.
And with over a decade of experience working within the family business, he strikes the right balance between marketing expertise and negotiating skills needed to consistently win for his clients.
