Examples: Getting top dollar so you can set up a collage fund for your grandchildren. OR, selling the property as fast as possible because you have a job transfer. OR, selling the property in as-is condition because you don’t want to deal with repairs.
Examples: honesty, great marketing skills, great negotiating skills, someone who will communicate with you and keep you updated.
Examples: selling info for properties that have recently sold in the neighborhood, marketing videos I have done for other properties.